TLL Media Solutions Network has extensive experience in the field of search engine optimisation (SEO). We use proven optimisation techniques designed to comply fully with search engines’ ‘Acceptable Use Policies’. As internet users, we are firmly opposed to any behaviour that might reduce the effectiveness of a search engine.
Since January 2007, TLL Media Solutions Network, S.L.U. has implemented the following code of ethics:
- We are committed to delivering organic search engine optimisation campaigns that ensure our clients’ websites are visible in a way that benefits the client and, most importantly, the end user.
- We will carry out an in-depth analysis of search terms to determine which are the most relevant and appropriate. We will only recommend search terms that have a positive impact on the client’s campaign and their marketing objectives.
- We will provide strategic recommendations based on sound SEO practice, which will enhance the client’s visibility on search engines in the long term.
This will include, wherever possible, optimising the client’s entire website and carrying out the contracted CTA optimisation work.
- We will only submit our clients’ websites to search engine directories.
- We will provide an open and transparent knowledge base for our clients, setting out details of all the research and development involved in a campaign.
- We will provide clear and detailed, bespoke search ranking reports.
- We will regularly review campaign performance and provide a specialist campaign manager to address any queries that arise each month.
- We will provide a clear and transparent pricing structure.
- We will actively encourage any client to refrain from any practice that the agency considers to be a serious breach of a search engine’s usage guidelines.
- We will not promote any search terms that are not relevant to the content, products or services on the client’s website.
- We will not submit clients’ websites to any kind of automated ‘link farm’.
- We will not sell any products in a misleading manner, nor will we offer ‘guarantees’ of results that are deliberately confusing or inappropriate.
We believe that our ‘no results, no commission’ campaign management fee structure is fair and transparent. Furthermore, we will not set targets that are unreasonable in relation to the client’s expectations.
If you would like any further information, please contact us.
