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Online marketing · SEO · SEM
Digital marketing in Barcelona to help people find you and choose.
Digital marketing is the set of strategies and techniques used to promote a business online. We use it to connect your brand with current and potential customers, and to turn that visibility into sales.
Why online marketing?
A strong online presence is no longer optional.
Every business aims to have a strong online presence in order to stand out from the crowd and remain competitive. In an increasingly digital world, this is essential, and digital marketing is the key to achieving it.
It helps you connect with your audience effectively and directly, and reach your target audience. What’s more, it allows you to track your progress at any time.
It includes a wide range of techniques, all of which have the same aim: to connect with your customers and potential customers in order to generate more sales of your products and services.
What we do
Our online marketing services.
Choose a specific service, or let us combine several into a bespoke strategy for your business.
SEO: search engine optimisation
We optimise your website’s content and structure to improve its ranking in search results. The higher it ranks, the more people will visit it, and that translates into more sales.
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SEO is the process of improving a website’s visibility on search engines such as Google. This is achieved by improving the site’s structure and user experience to ensure they are relevant and useful. As visibility increases, so does traffic and, with it, the chances of making a sale.
SEM: search engine advertising
We improve your website’s visibility on search engines through paid advertising campaigns, so that you appear prominently just when people are searching for you.
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SEM encompasses paid search advertising campaigns. It includes pay-per-click (PPC) advertising, keyword selection, ad creation, campaign monitoring, competitor analysis and the measurement of results to continuously improve the strategy.
Social media marketing
We promote your business on the social media platforms that best suit your needs. We analyse users of Instagram, Facebook, LinkedIn and X, and their interests, to reach the right audience with the right message.
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A good social media strategy increases brand visibility, improves user engagement and boosts sales. It is a more effective and cost-efficient way to grow than traditional marketing.
Email marketing
We ensure that the emails you send to your contact list are relevant and engaging, respect recipients’ privacy and comply with data protection regulations.
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Thanks to its effectiveness and low cost compared with other forms of advertising, email marketing has become an indispensable tool for businesses.
Content marketing
We create and share relevant and useful information to attract and retain your users, in the format that works best: text, images, videos, audio or infographics.
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Its aim is to attract and retain a specific audience and build trust in the brand. It also enables you to analyse your customers’ interests and preferences so that you can tailor your messages and sales strategies to each group in a personalised way.
Web analytics
We analyse how users behave on your website to understand their needs and preferences, improve its performance and make informed decisions.
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Web analytics enable us to identify which pages are performing well and which ones are not generating interest. Using this data, we improve both the website and the user experience, as well as business results.
Affiliate marketing
We ensure that your affiliate programme runs smoothly and is profitable: your affiliates promote your products or services and receive a commission on each sale.
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As it offers mutual benefits, this strategy has become very popular. Affiliates can be individuals or companies who promote your products on their website, blog or social media, and in return receive a percentage of sales or a fixed fee.
Mobile marketing
We ensure that your company’s advertising and promotion on smartphones and tablets is effective and reaches your customers anytime, anywhere.
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Mobile marketing capitalises on the widespread use of these devices to reach a wider audience. Its techniques include social media, in-app advertising and promotional messages.
Company Profile on Google
We create, optimise and keep your Google listing (formerly Google My Business) up to date: address, telephone number, opening hours, photos and customer reviews.
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A complete listing makes it easier for more people to find your business and get in touch with you, particularly in local searches. What’s more, we’ll send you suggestions for improvement and progress reports.
How we work
A clear process, with no surprises.
- 01
Analysis
We analyse your business, your competitors and how your customers find you.
- 02
Strategy
We set measurable objectives and identify the channels that are best suited to you.
- 03
Implementation
We’re rolling out our initiatives: SEO, campaigns, content and social media.
- 04
Measurement and improvement
We send you progress reports and carry out continuous optimisation.
Frequently Asked Questions
Questions about online marketing.
Shall we discuss your online marketing strategy?
Tell us about your project and we’ll send you a personalised quote with no obligation.
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