Question 1

What does a digital marketing plan include?

Accepted Answer

We analyse your business and your competitors, define your objectives and target audience, select the most appropriate channels (website, SEO, SEM, social media, email) and draw up an action plan with metrics to measure results.

Question 2

Do you work with small businesses?

Accepted Answer

Yes. We tailor each proposal to the size and budget of the business: from the self-employed and SMEs to large companies and international groups.

Question 3

How do you measure the results?

Accepted Answer

We set up the analytics (Google Analytics 4, Search Console and each platform’s tools) and send you regular reports on visits, conversions, cost per result and next steps.

Question 4

How long does it take for SEO to deliver results?

Accepted Answer

It depends on the level of competition in the sector and the website’s starting point, but you can usually start to see improvements within 3 to 6 months. SEO is a medium- to long-term investment.

Question 5

What is the difference between SEO and SEM?

Accepted Answer

SEO focuses on organic search engine rankings by improving content, technical aspects and the website’s authority. SEM involves paid advertising, which delivers immediate results for as long as the investment continues. The ideal approach is usually to combine the two.

Question 6

Do you carry out SEO audits on existing websites?

Accepted Answer

Yes. We review indexing, speed, structure, content, links and usability, and provide you with a report listing the improvements in order of priority.

Question 7

How much should I invest in Google Ads?

Accepted Answer

There is no single figure: it depends on the sector, the cost per click of your keywords and your objectives. We help you set a realistic initial budget and adjust it based on the results.

Question 8

On which platforms do you manage paid campaigns?

Accepted Answer

On Google Ads (Search, Display, Shopping and YouTube) and on social media platforms such as Meta (Facebook and Instagram) and LinkedIn.

Question 9

When do you start to see the results of a campaign?

Accepted Answer

Ads start appearing as soon as the campaign goes live. The first few weeks are used to optimise targeting, ad creatives and bids, thereby improving the cost per result.

Question 10

Which social media platforms should my business be on?

Accepted Answer

Wherever your audience is. You don’t need to be on all of them: we analyse your sector and your customers and choose the platforms where your brand has the greatest potential.

Question 11

How often should you post?

Accepted Answer

Consistency and quality matter more than quantity. We draw up a realistic schedule for each social media platform, tailored to your resources and objectives.

Question 12

Do you create the content yourselves?

Accepted Answer

Yes. We take care of the strategy, graphic design, copywriting, scheduling of posts and engagement with the community, always in line with your brand image.

Your questions, answered.

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